I opened an 1886 copy of Herodotus’ Egypt and Scythia the other day and found an advert for Beecham’s pills. It was brilliant. Although a box of them cost only one shilling and three ha’pence, the ad said it was: “Admitted by thousands to be worth a Guinea a Box for Bilious and Nervous Disorders, such as Wind and Pain in the Stomach, Sick Headache, Giddiness, Fullness and Swelling after meals, Dizziness and Drowsiness, Cold Chills, Flushings of Heat, Loss of Appetite, Shortness of Breath, Costiveness, Scurvy, Blotches on the Skin, Disturbed Sleep, Frightful Dreams and all Nervous and Trembling Sensations, etc.”
I particularly like the “etc”, suggesting that the list is by no means exhaustive. And then I thought how very like David Cameron’s statements the list was.
