Gordon Brown in 2007: “I think we’re moving from this period when, if you like, celebrity matters, when people have become famous for being famous. I think you can see that in other countries too – people are moving away from that to what lies behind the character and the personality. I’m not sure that the public are in love with trivia.” Gordon Brown in 2010: it is announced that the Prime Minister has agreed to an hour-long interview with Britain’s Got Talent judge Piers Morgan. It’s scheduled for this Sunday and he follows in the footsteps of much-loved/loathed (delete as applicable) celebrities Katie Price and Vinnie Jones.
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