PRWeek has published a memo from Bell Pottinger’s Peter Bingle which says the decision to take part in the TV debates was a damning and fatal mistake and in which he says the party should play to its strengths and focus on immigration. He also says the party should make more use of former Chancellor Ken Clarke.
“This is the most inept Tory campaign in living memory. The stakes are now very high. If David Cameron does not become Prime Minister on 6/7 Maythe electoral system will be changed. The ‘first past the post’ system will be abolished and there will not be a Tory government for a very long time, if ever again. Perhaps John Major will go down in history as the last Tory Prime Minister,’ he writes.
The only place you can read all of Tribune's articles as soon as they are published is in the magazine. To find out more about subscribing from as little as £19, click here.
